Skip to Main Content

Business Courses

Here you can find your class assignment, the handout given to you in your library session, and other tips to help you start your research.

BM 120

This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today.